Clarify Your Message So Customers Will Listen: How the Power of Story Can Grow Your Business
Most leaders, marketers, salespeople and managers are ignored. It’s not because they aren’t smart, hard-working or likeable; it’s because they aren’t communicating clearly. 5 Stones helps companies understand what customers are looking for so they can tell their story in such a way people listen. The human brain is drawn to CLARITY and away from confusion. If customers are confused about what you offer, they’ll look past you for somebody who can say it clearly. Once you clarify your message, your company will begin to grow! When small businesses are overwhelmed by the various marketing trends and tactics, it is not uncommon for them to revert to their traditional marketing methods. Kim Walker is a teacher and counselor by trade, but a marketing advisor and strategist by heart. She works with an incredible team of professionals at her company, 5 Stones, to develop messaging that tells a story, promotes new business, and stays in touch with existing clients. In short, she is driven by helping other entrepreneurs in their journey to success.
Kim’s educational background includes a Bachelor’s Degree in education and a Master’s Degree in Counseling, both from Southeastern Louisiana University. Her educational background has bode well for her in her career as a teacher, counselor, and owner of several businesses. 5 Stones has been recognized as one of the top 100 Small Businesses by the U.S. Chamber of Commerce as a Blue Ribbon Award Winner and most recently as a Davey Award Winner for small agencies producing big ideas.