Smart marketers know that Facebook advertising should be a core part of their marketing plan, but it can be overwhelming and confusing! This workshop will give you the tools necessary to get started. We'll discuss the differences between boosted posts and the various types of ads, creating custom audiences, as well as initial setup and ongoing monitoring. We'll look at the different goals you may have for your advertising and how to accomplish those goals. If you've been interested in Facebook advertising, or maybe you've boosted some posts but want to dig in a little further, then this class is for you. Attendees should be proficient at managing a Facebook page before taking this class.
This class is being taught by Brian Walker of 5 Stones.